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  Leadership - Michele J. Harris, CEO
Michele Harris
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Buzz:

"Michele expertly analyzed our needs and wildly exceeded our expectations. With her input, we have overhauled every facet of our marketing plan with very positive results."
Executive Director, Metropolitan AAMCO Dealers, Inc.

"Michele added value to my team, made my job easier, and really made a difference to our organization."
Director of Marketing, First Consulting Group

"Michele really understood my needs, both from a business and economic point of view and provided me with access to so many highly qualified resources."
CEO, Gutter Entertainment

"I knew from the first meeting with Michele that she would get the job done. She is both pleasant and aggressive-there's a twist! She has deep contacts but doesn't waste anyone's time."
CEO, Silver Carrot

"Michele provided very personable and caring service in helping us find a Public Relations company that can really add value to our business!"
- Marketing Director, SwimsuitsForAll.com

"Michele is extremely professional, dedicated to their clients and easy to do business with."
Vice President, Marketing Globix Corporation

"Michele Harris provides continuous intelligent and savvy advice and strategic support.. and a lot of appreciated energy!"
VP Marketing, Media buying firm

"Michele has been a pleasure to work with. Her 'Marketing Matches' were a perfect fit for my resource needs."
Internet Marketing & Communications Manager, Spa Finder, Inc.

Michele J. Harris, President & Chief Marketer / Matchmaker

A seasoned marketing expert with over 20 years' experience developing revenue-rich marketing programs for F500 companies and premier advertising agencies, Michele Harris provides smarts in the areas of marketing, business development consulting and agency selection to help businesses and agencies prosper.

In 2001, Michele founded Smarti Solutions, a firm that has become the leading agency selection firm for the mid-size marketplace. Smarti Solutions received recognition and a Small Business Award by the New York City Mayor's Office in 2005 for entrepreneurial and business success.

Michele has managed hundreds of reviews for advertising agencies, public relations firms, branding, digital, experiential, media and marketing companies, across a broad range of industries, maximizing clients' time, resources and budgets.

As a business development consultant, Michele adds value in branding workshops, creating competitive positioning, go-to-market and lead generation strategy; prospect outreach to surface new business opportunities; CXO and board-level sales presentations and sales training.

Michele also takes on the role of Acting Chief Marketing Officer for early stage companies and creates marketing brand and marketing strategy, plans and programs.

Prior to Smarti, Michele was Vice President of Marketing & Business Development at advertising agency Lowe Lintas, where she managed channel alliances and spearheaded new business development initiatives including HSBC, BlueStreak and various Unilever brands. Earlier, as Director of Business Development at Blue Marble ACG, Michele co-formed the agency's marketing consulting group and landed multi-million dollar clients like Cadillac, Medscape & Nabisco-in addition to leading all business development initiatives with sister agencies N.W. Ayer and D'Arcy.

Other agencies where Michele has managed client services include K2 Design and Dentsu Advertising and K&L Partners. Michele has developed national advertising, online and field marketing programs for a client portfolio that reads like a veritable "Who's Who" and includes major brands ranging: Procter & Gamble, Cadillac/GM, Hewlett Packard, Bayer, CIBC Oppenheimer, TDWaterhouse, Audio Book Club, Standard and Poor's, Canon USA, Japan Airlines, Hill's Pet Nutrition/Colgate Palmolive, Castrol and Perrier.

Michele addresses business audiences for industry organizations including the Direct Marketing Association (DMA), Manhattan Chamber of Commerce, Ad-Tech and NYSIA and was recently the Co-Chairman for the Agency Outreach Committee for 212 Interactive Advertising Club.

She has been covered by Media Post / Marketing Daily; PR Week; Crain's BtoB Magazine, CNN Money Magazine, The New York Times, U.S. News & World Report, The New York Post, and Inc. Magazine.

Michele received her B.A. in communications from George Washington University. She currently resides on the Upper West Side in Manhattan.

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