Michele J. Harris,
President & Chief Marketer / Matchmaker
A seasoned marketing expert with over
20 years' experience developing revenue-rich
for F500 companies and premier
advertising agencies, Michele Harris
provides smarts in the areas of marketing, business development consulting and agency selection to help businesses and agencies prosper.
In 2001, Michele founded Smarti Solutions,
a firm that has become the leading agency selection
firm for the mid-size marketplace. Smarti
Solutions received recognition and a
Small Business Award by the New York
City Mayor's Office in 2005 for entrepreneurial
and business success.
Michele has managed hundreds of reviews
for advertising agencies, public relations
firms, branding, digital, experiential, media and
marketing companies, across a broad
range of industries, maximizing clients'
time, resources and budgets.
As a business development consultant, Michele adds value in branding workshops, creating competitive positioning, go-to-market and lead generation strategy; prospect outreach to surface new business opportunities; CXO and board-level sales presentations and sales training.
Michele also takes on the role of Acting Chief Marketing Officer for early stage companies and creates marketing brand and marketing strategy, plans and programs.
Prior to Smarti, Michele was Vice President
of Marketing & Business Development
at advertising agency Lowe Lintas, where
she managed channel alliances and spearheaded
new business development initiatives
including HSBC, BlueStreak and various
Unilever brands. Earlier, as Director
of Business Development at Blue Marble
ACG, Michele co-formed the agency's
marketing consulting group and landed
multi-million dollar clients like Cadillac,
Medscape & Nabisco-in addition to
leading all business development initiatives
with sister agencies N.W. Ayer and D'Arcy.
Other agencies where Michele has managed
client services include K2 Design and
Dentsu Advertising and K&L Partners.
Michele has developed national advertising,
online and field marketing programs
for a client portfolio that reads like
a veritable "Who's Who" and
includes major brands ranging: Procter
& Gamble, Cadillac/GM, Hewlett Packard,
Bayer, CIBC Oppenheimer, TDWaterhouse,
Audio Book Club, Standard and Poor's,
Canon USA, Japan Airlines, Hill's Pet
Nutrition/Colgate Palmolive, Castrol
Michele addresses business audiences
for industry organizations including
the Direct Marketing Association (DMA),
Manhattan Chamber of Commerce, Ad-Tech
and NYSIA and was recently the Co-Chairman
for the Agency Outreach Committee for
212 Interactive Advertising Club.
She has been covered by Media Post / Marketing Daily; PR Week; Crain's BtoB
Magazine, CNN Money Magazine,
The New York Times, U.S. News & World Report, The New York Post, and Inc. Magazine.
Michele received her B.A. in communications
from George Washington University. She
currently resides on the Upper West
Side in Manhattan.