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Already identified a list of probable agencies, and need advice on the best way to manage the RFP process? Or perhaps you’re looking to consolidate your existing roster of marketing agencies?
Companies typically kick off the agency selection process by developing a list of agencies generated through directory listings, search engine results, company politics and personal recommendations—often with disastrous results.
Advertising agencies, public relations firms and marketing companies differ in terms of size, core strengths, industry and target audience expertise, budgets, culture and more. Most agency new business presentations look surprisingly the same.
To the untrained eye, agencies may come across as very similar, when in fact they can be drastically different. Instead of comparing apples to apples, companies often end up comparing apples to pineapples.
An objective third party, Smarti can streamline your process and uncover the differences, point out agencies’ key strengths, weaknesses, advantages and disadvantages.
Leverage Smarti’s expertise and best practices in agency selection to garner the right information to make an informed decision and identify the most suitable agency for your team’s needs. |
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| Case Study: Extended Stay Hotels |
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